tag:blogger.com,1999:blog-37177888217719698322024-02-08T04:11:51.980-08:00Google - AdSense AdWordsUnknownnoreply@blogger.comBlogger30125tag:blogger.com,1999:blog-3717788821771969832.post-79010111014773875832008-07-01T08:49:00.000-07:002008-07-01T08:59:50.440-07:00Google Adsense And Adwords - Like Yin And Yang<div style="text-align: justify;">Many sites contain a section or two with the "Ads by Google" up or down. These are ads on Google. If you do a search on Google and see ads in the search results pages, they are usually AdSense ads.<br /><br />AdSense - The yin:<br /><br />Google AdSense program is that "meaning" the contents of a page or search. There is keywords on a Web page or in a search term to determine which are the subject of content. He does this either by "reading" of the page, or take a look at the search term is entered, that the Google search. It can "sense" the ads in the system are relevant content or the search and display them - in other words: "AdSense".<br /><br />Before ads on a page, looking for its AdSense database of customers and notes, advertisements, with the keywords on the page or on the search. AdSense now needs to decide which of the thousands of ads vying for the position are actually displayed. To this decision, AsSense deals with the advertiser bids for the relevant keywords. The advertisers, a combination of the highest bidder, keyword relevance and click best about themselves first.<br /><br />Google tracks clicks on ads and advertisers pay Google for each click. If the AdSense code in someone's website, Google pays the site owner a part of the payment for each click. The term "money" your site refers to your existing site and the placement of ads on AdSense how to make money (or other ways to find money to be made with websites). If you 10000 visitors and 10% of them on an ad that pays you, theoretically, $ 0.75 per click, you just made $ 750! Not bad for reproduction only some AdSense code (which Google provides) in your site popular HTML (if your site is not popular, experienced SEO - Search engine optimization - from sites like AcmeWebResources).<br /><br />AdWords - The Yang:<br /><br />The other side to AdSense, Google AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword bidding, to which the advertisers for placement in search results pages and on Web sites around the world. The words that prompt a display an advertiser bid of the ad, in which the advertisers. If an ad matches the words on a page the ads appear, as follows: AdWords. AdWords is the system of Google, used to display the ads in AdSense.<br /><br />You can AdWords to pay for AdSense ads to drive traffic to your site. The first step is to log on to Google. The next step is to connect with keywords to your site.<br /><br />The idea is to drive traffic to your site through the use of relevant advertising. The more relevant the display on your content, the more targeted your visitor numbers. Compose your article about your list of keywords. Next, write an ad on the basis of keywords and assign keywords to display. It will bid for the keywords in the time associate keywords with the display. If one of your keywords are searched for or relevant to a Web site, and you have a good job and relevant ad, your AdWord ad is displayed. Only when someone clicks on your ad you will be charged by Google.<br /><br />The more popular keywords are wanted by many competitors, so that the price per click can be quite high. It is not unusual for a click on costs $ 5 or $ 10. If you are over 10000 ad clicks after you for your conversion rate (the rate that you convert visitors into buyers) you better be sure you make more than the ad costs money! But it should never break your bank, because you can bid borders and the monthly budget.<br /><br />What if you can not afford $ 5.00 per click? As the most popular keywords are so expensive, it is best for the award of less popular keywords because the cost-per-click is lower. Google currently has a minimum bid of $ 0.05 per click. If this prevents your advertising budget.<br /><br />A popular place can make a lot of money, but a lot of money and time can be wasted. To avoid waste, you must learn as much as possible to preserve and the right tools for research.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-49642416153954802392008-06-24T08:45:00.000-07:002008-06-24T08:45:00.718-07:00How to Get Free Google Ads<div style="text-align: justify;">Google ads is one of the fastest ways to targeted traffic to your site in just 1 hour. In these days always google introduction of strict measures to cripple Internet marketers that advertise with them. If you're the kind depends on the Google ads to attract visitors to your site, so you would in any case are affected by its policies, if you do not play your cards well.<br /><br />Google ads on times are very expensive, if we are not careful, you could invest all your advertising money without your capital back. Google Offers vary in times, you come in and out of your target position. One of the ways to get free Google ads, it is always watch out for their free coupon codes, which they give to their members regularly. You can always from a Google adword blog or similar sites, bear in mind that Google is not always that free coupon code on their website. It is your duty to seek, if you're lucky, you may send an e-mail with the coupon code. So always both your inbox and large mass or kitsch, if you get one of these coupons.<br /><br />Apart get free Google ads, there's another way to return your Google AdWords spending. It is a method that common sense and effective application of the guidelines. With this method, you can save some money and reduce the amount of money Google daily. This is a method in Google AdSense, if you do not know what Google AdSense is all about. It is a Google-type of advertising method requires that a Google code on your site to see targeted ads on Google and in return you pay per click on the ads show you on your side and per impression. With this technique, you can earn money from Google AdSense and use it for your Google AdWords advertising. Although this may hour's drive away visitors from patronizing your own product, there is another way to go about this, to make sure we do not lose your clients to Google, which is a million-dollar answer, which I am not in a position his attempts to show to this article, various people from around the world benefit from this technology. It is rather the use of this technique to reduce your Google ads cost instead of receiving google slaps usually give them to their customers if they change their policies.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-7966011968887261982008-06-14T08:43:00.000-07:002008-06-14T08:45:08.628-07:00Online Riches: Make Money Online with Google Adsense<div style="text-align: justify;">It really has never been a better time as a writer. With written content as the number one, what people are looking on the Internet, there are virtually unlimited opportunities for writers to find ways to publish their work and earn money.<br /><br />They are a personal blog that you can use to write whatever it is that you want. Some people use the opportunity to write highly searchable content to make money. Other people write more personal opinion pieces and connect with other readers in a dialogue on a specific topic.<br /><br />It is quite easy to sign up for a free blog content management system. There are many blogging platforms out there. First, think about what you want your site is about, think of a good name, and then start writing, and then start the online money.<br /><br />I commend the people who are just starting, publishing to start writing for a site that already gets plenty of traffic. In this way, writers get instant exposure and can even begin to make money. Later, when you decide to start your own domain blog, you can encourage others already publish your work. If you see a possibility to write for someone else the site and put a link to your own site, this could be a good way to some readers to your site.<br /><br />I tried a large proportion of sites where you can write and earn money with the Google AdSense advertising program. Start a website and you can earn money from your published content for eternity, and you can delete it, any time. It's so you can do what you want.<br /><br />Another advantage is that it is money from your blog from the advertising on your pages. If you use Google AdSense, then basically know how this works. AdSense is Google advertising program that is very widespread on the Internet.<br /><br />Almost every site you visit, some AdSense ads. They are very simple, usually only two or three lines of text promoting a product or service, based on the content of the website. The owner of the site where these ads are posted earn some money through the Google AdSense program for every time someone clicks on the ads. So bloggers can get paid to write. Popular bloggers with several locations, some decent money.<br /><br />A quick thing about AdSense: if you are, you get a personal code, you can switch to any site that you can win, or ad revenue. It is your code and no one else has access to it. You also get directly from the Google AdSense program.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-38436928308279415092008-05-09T00:13:00.000-07:002008-05-09T00:15:20.544-07:00Secrets of Traffic Generation - Traffic ExchangeTraffic Exchange is a means of advertising your site to other people, are anxious to their site as well. What a traffic exchange program does is to your site along with many other websites people in constant rotation, so that their users to surf and view these sites in return for loans to their own website.<br /><br />Traffic Exchange method can be paid in the form of time or money. If you have the money, you can buy credits to your advertisement in the program for other people. If you do not have the money, but you do have time, you can use your time to surf and see other people sites in return for loans for you on your site<br /><br />Personally, I am not entitled to this traffic exchange program for the purpose of sales. I use this vehicle only as a means of traffic generation and list building purpose. I have never seen a single sale directly from the traffic exchange programme but I have this method to build my list and finally sell my product successful.<br /><br />This is what you need to think before you try this method of traffic generation<br /><br />1) You want to buy or browse credits?<br /><br />2) How many traffic exchange program?<br /><br />3) What are the good traffic exchange programs?<br /><br />My personal advice for those of you who are thinking of surfing for traffic, not more than 3 different traffic situations exchange programmes, as it is right time to surf for transport. Spend all your time in this method of traffic generation, because you need more than one method of traffic generation to be able to build a huge list.<br /><br />Finally, if you are looking for a traffic accident exchange programs, try to those with a greater number of subscribers, as can be more people in this way. Incidentally, if you are not paying subscribers, there is a limit to the number of sites that you can advertise, depending on the policy supported by various transport replacement program.<br /><br /> For more related information, Visit: <a href="http://www.yourbosshatesus.com/" target="_blank" onclick="javascript:urchinTracker('/outgoing/article_exit_link');">http://www.YourBossHatesUs.com</a> for more <a rel="nofollow" href="http://www.yourbosshatesus.com/">Affiliate Marketing Tips</a> and download your free copy of <a rel="nofollow" href="http://www.yourbosshatesus.com/">"Science Of Making Money Online"</a> e-bookUnknownnoreply@blogger.com1tag:blogger.com,1999:blog-3717788821771969832.post-4688957650139926192008-05-01T01:06:00.000-07:002008-05-01T01:08:39.389-07:00Master Google Adwords and Adsense<div style="text-align: justify;">These days, it comes as no surprise that almost every online company has tried to do keyword marketing or pay-per-click "campaign either through Google AdWords or Yahoo Search Marketing. The statistics are alarming, like many small business owners no longer have their pay-per-click "or cut way back because they are not in a position to have enough revenue to cover the ever-rising cost per keyword.<br /><br />A look at Google's share price, it is obvious that keyword marketing can and will pay a large number of companies. The problem is, most do not have the skills or know-how to convert marketing keyword in a sentence that allows them to continue with the service and much less on expansion. So that at the end they throw a lot of money to # 1 for a week or a month for an extremely competitive keyword only to end up spending a ton of money and without many customers to show for them.<br /><br />Every day you go to new customers and prospects who are looking for professional help to do a keyword campaign, all from the same 4 errors. If you avoid these 4 simple error, you are on your way to mastery of Google AdWords and AdSense.<br /><br />First - Stop Bidding on the wrong keywords<br /><br /><br /><br />Most people I speak to end bid for keywords that are not relevant to their website. Like a surfer, there's nothing more to do than to start hunting, click on a link and do not find what you're looking for. If you have an online store selling that only "oak furniture, not waste your time and money surfers tender on pine furniture and mahogany furniture, just because they are similar and the Google keyword assistant Recommends to you. Concentrate on what you have and creative. Try to buy "oak chair" and "oak table" and other relevant keywords that describe what you sell.<br /><br />Secondly - Do not be the number one keyword listing<br /><br /><br /><br />So many keyword campaigns I have handed the site owners paying the nose to # 1 for a high quality keyword. I'm not sure if it's just in our nature to be at the head or what, but the pay-per-click "They should ideally be around 3 Place. I think the top spot on the "kill zone" because all lookee-loo will absolutely kill your conversion rate. So instead of paying $ 1.25 or $ 4.00 at the top, just throttle back and pay about half of what the top spot person pays all look at their site, but nothing to sell. If you back, but still remain on the 1st Page that you reduce your per-click "costs, which you more room for manoeuvre. With the money you save, use it to bid on other keyword phrases to adjust the volume loss.<br /><br />Thirdly - Add the keyword tracking code<br /><br />Google AdWords and Yahoo Search Marketing, a code snippets that you need to access your site. Why? He will tell you exactly what you are spending on each keyword and if you are a sale of this key word. It is flat, an absolute must if you want to be spending any money on paid search.<br /><br />Let me give you an example: You spend $ 1000 in July in 64 different keywords on Google at an average price of 0.25 U.S. dollars per keyword networks that 4,000 unique visitors. You also get 125 sales and make $ 1,250 profit. Everything you really know is that you more than you for marketing.<br /><br />If the tracking code, would you also a correlation of turnover by keyword. So you can discover which keywords are profitable and which are not convert. With this additional knowledge, you can spend more money on converting keywords and increase margin by avoiding dead keywords.<br /><br />Fourth - using Google AdSense to sell your visitor numbers<br /><br />Since you probably will not be converting every potential customer that clicks on your Google Adword banners, you can offset your costs by selling them. Google Adsense provides relevant Adword banners, on your site based on the prevailing keywords per page.<br /><br />When a visitor to your site, they do not want to buy what you have, they may see a relevant AdSense banner and click on it. Google Adsense pays you for each click-through from your site. Here is an example of how AdSense reduce your costs for advertising: You get 1534 visitors to your site in a month. Of the 1534 visitors, you will receive a 2.28% click rate (35 clicks) on your AdSense. Google then certainly a eCPM (per 1000 impressions) rate, which in this case is $ 10.48. They would receive $ 16.08 in Google AdSense revenue.<br /><br />Google Adsense really begin to pay dividends when organic search engine traffic. It also works really well for subscription-based sites or similar sites, return customers.<br /><br />There are many ways that you can benefit from both Google Adwords and Google Adsense. For most web site owners, it just takes an initial setup to understand how it all flows. If you are struggling to setup or manage your Google Adwords or Adsense campaign find a reputable <a rel="nofollow" href="http://preferredposition.com/traffic-optimization.html">Traffic Optimization</a> company to do this for you. The rates for these services are surprisingly affordable and will save you a lot of time, money, and frustration.<br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-21256124085648750602008-04-20T22:52:00.000-07:002008-04-20T22:54:42.252-07:00Make Money With Google Adwords<div style="text-align: justify;">AdWords Profits is one of the best systems that I personally use to make money with Google AdWords. And generate $ 100 dollars a day in the profit-and auto-pilot and directly to my PayPal account.<br /><br />Many people provide information on how to make money with Google AdWords, but 99% of them do not have a single dollar in profit from Google AdWords.<br /><br />AdWords Profits shows you the simple system I use to make money with Google AdWords everyday in the hand.<br /><br />You can find evidence of my Google AdWords campaigns and my PayPal result:<br /><br />Http: / / www.awprofits.com<br /><br />You will not believe what the extremely low price of this report, even though its value is priceless, because it gives you exactly how to make money with Google AdWords exactly as I every day.<br /><br />Give it a try at:<br /><br />Http: / / www.awprofits.com</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-21122332551312153442008-04-07T23:41:00.000-07:002008-04-07T23:43:11.146-07:00Advantages of Using Text Ads<div style="text-align: justify;">As banner ads, text ads in their use of online advertising as well. They can be beneficial in building traffic and sales. They may not have the same sort of eye-catching result as bulk e-mail marketing once did, but it is still a lucrative money. Text ads have been for some time. If the words "text ads", which most people think automatically of Google ads.<br /><br />You would think that in the right way, the Google text ads business in a multi-billion-dollar business. It is so successful that it is others who have tried to emulate Google's success.<br /><br />Text ads have a number of advantages over other forms of advertising. Here are just a few.<br /><br />Some sites offer to your text ad on their site for a fee. You can commercial Web sites or sites such as traffic exchanges. In both cases here, the results can be fully and completely on how much traffic will be seen from any place. Other Web sites that have a higher ranking page may expensive, but the results can be so much better. Often, the benefits far exceed the costs.<br /><br />It was interesting to observe that this form of advertising has even graduated to blogs. Some of the most successful bloggers offer a monthly subscription fee to keep short text ads or links on their blogs. They report that the revenues from these can be substantial.<br /><br />Another indication is that text ads on Web sites rank higher can significantly aid in the lower court website get indexed and ranked in the search engines. This alone can be substantial, and high traffic.<br /><br />Text ads advertising on sites like Google can be cheaper than other forms of advertising. PPC search engines often use keyword bids as a means of classifying the different advertisers. The results here will depend on how much customers are willing to spend on each click.<br /><br />Another advantage of text ads is the fact that they load quickly. Unlike banner advertising, which require smaller file sizes to quickly load, text ads can load almost immediately and is dependent on the speed of the Ad Server as their file sizes.<br /><br />A growing and more popular advantage is their use in traffic exchanges. There are even traffic exchange, the only text ads. In most cases, the ads are free, and the target group may vary according to their exposure. Some traffic exchange not only for the advertisers to surf for additional exposure, but also the additional features allow the text advertisements appear on sites member of the formats are similar, that Google ads.<br /><br />This provides the added bonus members have their ads displayed both in the transport and exchange member to appear on sites outside of the network. It displays a certain viral quality for this kind of advertising.<br /><br />As you can see, text ads have a number of advantages, not just to other forms of advertising. It is one of the most flexible and simple means of promoting your site is. It works.</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3717788821771969832.post-65710308291225324152008-03-23T06:57:00.000-07:002008-03-23T06:58:59.460-07:00Adsense, Adwords Pay Per Click Services, The Difference<div style="text-align: justify;">Can you make money with Google AdSense? AdSense is for our own people, a Web site or a BLOG and implement these ads you on their own site to make money. The ads, all over the Internet on Web sites, are people who are the ads on their Web sites, in the hope that a lot of money from Google, Yahoo, MSN and other people, if you are on them.<br /><br />Some BLOG services, you will not have the opportunity to post AdSense. In some years, a series of articles on your website. Google allows three (3) per page. For example, you see some sites with a high skyscraper ad, then a horizontal display, or just some text ads, which in various fields on the page. That does not mean you should do three to each side when it comes from your content hinder or look-and-feel of your page for the user.<br /><br />It is also very important that each ad adapt to ensure that it blends in with your page. It should, of course. Statistics have shown that the link blue, black and light grey text URL (www.google.com) link convert the best. The horizontal ad in the direction of the head, in the middle of the page that looks like it's a part of your page also to the people converts screen, and click on it the most.<br /><br />Critical point - you have to spend time the new, fresh and unique articles on your site or BLOG at least two times per week. Use any products more than once.<br /><br />AdWords strategy<br /><br />Google Adwords are the ads you in the top (blue part) of the search engine Google and its partners search engines, ie, Ask.com, iWon.com. These include the right side text ads you see when you are in a query such as "san diego used cars." If you see Sponsored links and click on those ads, the companies are paying for it. Sometimes outrageous, the cost, but depends on many factors.<br /><br />There are banner ads, image display and video ads, but we concentrate on the discussion text ads, the most commonly used.<br /><br />Google AdWords accounts set up for the Web site, the owners want a lot more traffic because 1) its own website is not search engine optimized and free (bio) traffic, or 2) they are smart and want to use a different avenue Media (form of advertising) on the Internet to collect more. Each site can not reach, organic (free) traffic rankings for each keyword. So with AdWords other words for the people targeted in the search for grab the rest of the market.<br /><br />Be forewarned, there are many new businesses cracking on the Internet who say that they "specialize", which you with a "highly optimized", and all you get is a list of the many keywords you a lot Visits to the high prices, but no conversions (sales). Can you make money with Google AdSense? AdSense is for our own people, a Web site or a BLOG and implement these ads you on their own site to make money. The ads, all over the Internet on Web sites, are people who are the ads on their Web sites, in the hope that a lot of money from Google, Yahoo, MSN and other people, if you are on them.<br /><br />Some BLOG services, you will not have the opportunity to post AdSense. In some years, a series of articles on your website. Google allows three (3) per page. For example, you see some sites with a high skyscraper ad, then a horizontal display, or just some text ads, which in various fields on the page. That does not mean you should do three to each side when it comes from your content hinder or look-and-feel of your page for the user.<br /><br />It is also very important that each ad adapt to ensure that it blends in with your page. It should, of course. Statistics have shown that the link blue, black and light grey text URL (www.google.com) link convert the best. The horizontal ad in the direction of the head, in the middle of the page that looks like it's a part of your page also to the people converts screen, and click on it the most.<br /><br />Critical point - you have to spend time the new, fresh and unique articles on your site or BLOG at least two times per week. Use any products more than once.<br /><br />AdWords strategy<br /><br />Google Adwords are the ads you in the top (blue part) of the search engine Google and its partners search engines, ie, Ask.com, iWon.com. These include the right side text ads you see when you are in a query such as "san diego used cars." If you see Sponsored links and click on those ads, the companies are paying for it. Sometimes outrageous, the cost, but depends on many factors.<br /><br />There are banner ads, image display and video ads, but we concentrate on the discussion text ads, the most commonly used.<br /><br />Google AdWords accounts set up for the Web site, the owners want a lot more traffic because 1) its own website is not search engine optimized and free (bio) traffic, or 2) they are smart and want to use a different avenue Media (form of advertising) on the Internet to collect more. Each site can not reach, organic (free) traffic rankings for each keyword. So with AdWords other words for the people targeted in the search for grab the rest of the market.<br /><br />Be forewarned, there are many new businesses cracking on the Internet who say that they "specialize", which you with a "highly optimized", and all you get is a list of the many keywords you a lot Visits to the high prices, but no conversions (sales).</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3717788821771969832.post-63059879937176070352008-03-13T05:09:00.000-07:002008-03-13T05:11:12.574-07:00Beating Adwords Review<div style="text-align: justify;">The majority of Internet marketers know about Google Adwords and its power to drive laser-targeted traffic for the goods or services they created or are connected. However, it can cause AdWords monthly high advertising costs, especially for new and unprepared marketers who think they can simply money with pay-per-click advertising. Because Google is very complex algorithms used to determine the placement of advertising and ads never reveal something about their inner lives, only experienced Adwords marketers know how to get the most burden for the least money. Those who earn money through its AdWords campaigns mainly on the basis of their experience, the years of struggling with Google.<br /><br />With Google's ever-changing system, even veteran marketers have to monitor the changes that might impact on their existing campaigns, which is harder and harder to advertising on Google. The mastery of the techniques for using Google Adwords to drive targeted traffic is already a popular Internet marketing topic on its own. There are many websites and publications out there, the only teaching people how to get the most out of their AdWords campaigns.<br /><br />I am of the opinion, 'Beating Adwords "is the most comprehensive guide Adwords published so far. What I like most is the practical and step-by-step approach in this eBook." Beating Adwords "clearly pointed out that the organized Advertising and commitment to the observance of the bases are essential for decent money online. around your online business a success, you have to find your advertising on autopilot. But this requires a lot of hard work, to be honest with you.<br /><br />"Beating Adwords" is written by Kyle and Carson, two young successful online marketers, which includes the owners of WealthyAffiliate.com respected. They know exactly how Google Adwords works, and they show the secrets behind Google's complicated system of guiding readers step by step through the creation of Adwords campaigns.<br /><br />"Beating Adwords" begins with an introduction to the affiliate marketing and PPC advertising in Section 1 § § 2 and 3 provide an examination of Google Adwords and techniques to choose affiliate programs and profitable keywords to find. § § 4 to 7, see Adwords optimization skills, including how to write effective ad copy that sells, as the group is relevant concepts, techniques, a high quality result, extended bidding strategies and dynamic keyword wildcard, to name just a few of them.<br /><br />You may have heard that Google changed its ad ranking and the relevance algorithms not so long ago, the affected people worldwide. The effect is most common in terms of minimum bid prices that skyrocket to ridiculous high. To advertisers their campaigns back to normal, "Beating Adwords" devotes the entire Section 8 for the creation of relevant pages with the landing enough keyword density. With Web-page optimization capabilities, advertisers can stay ahead of the competition by the maximum load for the least money.<br /><br />Staying focused and organized is the most important, but also a challenge, a growing aspect of affiliate marketing business. "Beating Adwords" is a powerful library of information without confusing Adwords fancy jargon. It is the advertisers are on the right track, these points in the right direction, and goes all the way until they begin to make money online. I am sure that not only the Internet advertising beginners to benefit from the secrets revealed in this eBook, an experienced marketer will also gain an insight into Google Adwords with the enlarged contained tips. I have benefited a lot from Beating Adwords. And I am sure it will help to ensure that advertisers dramatically in their efforts to victory in the fiercely competitive affiliate marketing business.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-47052185763333950152008-03-07T04:13:00.000-08:002008-03-07T04:14:48.597-08:00Using Other Peoples Info to Increase your Adsense Cash<div style="text-align: justify;">AdSense is really making a big impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly. If you are in a losing rather than winning in the affiliate program it is now, perhaps it is time to consider the possibility of entering into marketing AdSense and earn some real cash.<br /><br />Google is easy to provide well-written and highly relevant that the ads are chosen to closely match the content on their pages. You do not have to look for them as you search engine will be seeking to make other ethnic.<br /><br />You do not have to spend time in the choice of different types of ads for different pages. And no mess around codes for different affiliate programs.<br /><br />You will be able to concentrate on providing good quality content and, as search engines will find the best ads, to put on their pages.<br /><br />You can still add AdSense ads, even if you already have affiliate links in your site. It is prohibited, however, to imitate the look of the ads on Google for its affiliate links.<br /><br />You can filter up to 200 URLs. This gives an opportunity to block the ads on sites that do not comply with its guidelines. You can also block competitors. Although it is inevitable that Adsense can compete for some space on the websites of all other revenues that are sharing.<br /><br />Owners of small sites are authorized to plug a bit of code on their sites and have instantly relevant text ads that attract visitors to appear instantly on your pages. If you own many sites, you only need to apply once. We have to be applied to many affiliate programs.<br /><br />The only way to know how much you are gaining is to try to see. If you want to opt out, all you have to do is remove the code from your site.<br /><br />Payment of fees may vary extremely. The payments are received per click depends on the number of advertisers who pay per click to advertise with the use of AdWords. Advertisers can pay as little as 5 cents and as high as $ 10-12, sometimes even more than that, too. You earn their share of money it generates.<br /><br />If the results remain stagnant, which can help if you are trying to build and simple pages for the ads can catch the eyes of the visitor. Sometimes paying different from the usual things that people are doing now. It is a refreshing sight of his visitor once they see something different for a change.<br /><br />The editors also have the option to opt out of having their ads appear only on a particular site or sites. They are also allowed to displayed on a large network of sites. The election will be based on what you think will work best for their advantage.<br /><br />To get an idea of what Adsense ads will appear in its pages, trying to find web pages containing similar material to the contents that are planning to create and consult their AdSense ad.<br /><br />It is important to note that no one can choose only some topics. If you do this, search engines have no place AdSense ads on your site and you will lose a great opportunity in making hundreds and even thousands of dollars in cash.<br /><br />It is advisable to look at other people in the information and the format of its Adsense. Just think of it as doing yourself a favor by not having to work too hard to know what content to have.<br /><br />Topic to be avoided include gambling, firearms, ammunition, snuff or drugs. If you are offering more cash in return for doing this type Adsense, which is like signing your own paper termination.<br /><br />With all the information that people need in their hands, all you have to do is turn them into their profits. It all comes down to a win-win situation for both the owners of content sites and webmasters or publishers.<br /><br />Make other people in his own case and start earning a little extra money.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-11229663152292080622008-02-28T21:30:00.000-08:002008-02-27T21:31:49.579-08:00Why Adsense Is The Right Choice For Content Based Sites<div style="text-align: justify;">To make a decision whether Adsense is the best choice for monetizing your site you must first understand how Adsense works.<br />The concept is really simple if you think about it. The publisher and the webmaster is a Java script in a particular site. Each time the page is accessed, the Java script will pull ads from the Adsense program. The ads, which should therefore be targeted in terms of the content on the web page serving the ad. When a visitor clicks on an ad, the webmaster of the Ad Serving deserves a portion of the money that the advertiser pays the search engine for the click.<br /><br />The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.<br /><br />The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.<br /><br />The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.<br /><br />The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.<br /><br />With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.<br /><br />The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.<br /><br />Adsense is all about targeted content, the more targeted your content is, the more target the search engines ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.<br /><br />There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-17486306086573477762008-02-23T02:41:00.000-08:002008-02-23T02:43:58.633-08:005 Tips To Create An Adsense Monetize Website<div style="text-align: justify;">Who deserves it and earn money with Adsense site had some effective tips for beginners willing to venture in this wireless world. Many of these tips are tested and proven, an unimaginable sum of the revenue in the past and is constantly generate more.<br /><br />Adsense is the largest online method helps amateurs profit to their websites. Some of them are struggling to earn enough from their pages, numerous burn their hands and not even know why their bills mounting.<br /><br />Then there is a small group of geniuses out there will benefit hundreds of dollars per day from Adsense ads on their sites. What are the secrets that the difference between these online geniuses, and the innocent novices?<br /><br />Here are the 5 wonderful tips on how best to create Adsense money website and make it stupid!<br /><br />1 Concentrate on the work with a format of Adsense ad. This particular format - Large Rectangle (336X280) has an attractive appearance for most online shoppers. It has the unique tendency in the aftermath higher CTR, in other words, the Click-through rates. Choosing the right format, to the many other decisions mainly from the ads more appealing look like a normal Web links. This solves many surfers to click on them unsuspectingly. You may or may not know that they are going to your Adsense but until it clicks, then all to your advantage.<br /><br />2 Create a custom template for your AdSense ads. Choose a color that well with the background of your site. If your site has a white background, try to use white, like the color of your ad border and background. The idea of supplementing the colors is the Adsense look like it is an integral part of web pages. Therefore receive more clicks of people visit your site.<br /><br />3 Place Adsense ad at the top of your site. Make it clear how the audience as possible. Make it exceptionally well, so that the people do not miss out. You will be surprised by the extraordinary reaction of clicks from buyers. Adsense strategy to benefit specific location of a website makes a significant difference to viewership, so inviting remarkable clicks and substantial revenue from AdSense ads.<br /><br />4 Set priorities to the sites to concentrate. Concentrate management Adsense ads on sites that are well done. They are not listening to too many websites, bad or good, and at the end lose them all. Maintain the higher traffic websites, which you can reach and strategize or experimenting your Adsense ads situation carefully, so that the visitor will see your ad and click on it by hook or by crook when they browse the site.<br /><br />5 Try to automate the insertion of your AdSense code in the Web pages with SSI (Server Side or included).<br /><br />Seek advice from your Web administrator if your server supports SSI or not. If so, simply save your AdSense code in a text file first, then save them as text adsense, and invite you to the root directory of the Web server. Secondly, use SSI and call the code on other pages. This tip is a time-saving, especially for those who are using the automatic page generators for the production of pages on its website.<br /><br />Before tips work well for beginners and amateur webmasters to generate the hundreds and even thousands of revenue on their Web sites. It is important to recognize that ads appear, because it recognizes the interest of Web shoppers, and therefore provides it with more related links for products and information. There should be a primary goal when a website. Only specific and targeted issue will succeed because they ultimately met the right information for the right audience.<br /><br />Often, the most undesirable what happened to an ordinary subject, based on countless Adsense site money. It is best, a unique and popular topic for many of the competitors. Each click on your AdSense ads on their sites and has, therefore, you need to build the value added to your buyers, so that they are interested in your site.<br /><br />Before tips are purely guidelines for the Adsense money, the website successfully webmasters desire to share. If these people have somehow worked wonders with these methods, and perhaps can work wonders for you. Try it on your AdSense ads today and enjoy the difference it will make!</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-6657692178548235122008-02-10T01:59:00.000-08:002008-02-10T02:02:00.332-08:00Make Money With Adsense – Techniques to Improve Performance<div style="text-align: justify;">Google Adsense program has it easy for webmasters to earn money with a website. Anyone with a website or blog, these contextual advertising. The webmaster, each time a visitor clicks on one of the ads. It can easily be installed by a few lines of code that Google offers.<br /><br />To maximize your Google Adsense income, you should optimize the ads on your site. Below some information to help you increase your revenue Adsense:<br /><br />Place your ads in the upper right corner of your site, if possible. Studies have shown that the ads in this position have the best click-through rate (CTR), compared to other positions on your site.<br /><br />The size of the display is also a factor in your CTR. Large rectangular ads (336x280) appear in the follow-through higher clickthrough rates.<br /><br />When designing your AdSense ads, create a custom template for your ad, so that the color of the ad border and background colors of your site background. That makes it look less like a show and more like a typical link.<br /><br />Another tip design, the color of the title of your ad should be the same color as the other links in your site. This makes it more like a normal web links within your site, visitors use to get from page to page within your site.<br /><br />Never place your ads at the bottom of your Web page. Ads at the bottom of a Web site are generally much less effective than ads in other positions.<br /><br />Place your ads as close as possible to the main content of your site. Placing just above it, next, or just below your content has proven to be effective.<br /><br />With these techniques Adsense, some generate hundreds and even thousands of dollars each month. Try these methods to optimize and watch click-through rates.<br /><br />From : http://www.articlesbase.com/ecommerce-articles/make-money-with-adsense-techniques-to-improve-performance-288117.html<br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-83218355144680142332007-10-30T12:17:00.000-07:002007-10-30T00:43:37.972-07:00AdWords~Click-to-CallGoogle <span style="font-weight: bold;">Click-to-Call</span> is a service provided by <span style="font-weight: bold;">Google </span>which allows users to call advertisers from <span style="font-weight: bold;">Google </span>search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling <span style="font-weight: bold;">charges are paid by Google.</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-7556292824807777942007-09-25T12:14:00.000-07:002007-09-25T06:21:07.397-07:00AdWords Account ManagementTo help clients with the complexity of building and managing <font style="font-weight: bold;">AdWords </font>accounts<font style="font-weight: bold;"> search engine</font> marketing agencies and consultants offer account management as a business service. This has allowed organisations that otherwise would not have the advertising skills to reach a global, online audience. Google has started the <font style="font-weight: bold;">Google Advertising Professionals </font>program to certify agencies and consultants who have met specific qualifications and passed an exam.<font style="font-weight: bold;"></font>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-63651761930525125752007-09-17T12:10:00.000-07:002007-09-17T06:38:46.172-07:00AdWords distributionAll <span style="font-weight: bold;">AdWords </span>ads are eligible to be shown on <span style="font-weight: bold;">www.google.com</span>. Advertisers also have the option of enabling their ads to show on <span style="font-weight: bold;">Google's partner networks.</span> The "<span style="font-weight: bold;">search network</span>" includes <span style="font-weight: bold;">AOL search</span>, <span style="font-weight: bold;">Ask.com</span>, and <span style="font-weight: bold;">Netscape</span>. Like<span style="font-weight: bold;"> www.google.com</span>, these search engines show <span style="font-weight: bold;">AdWords </span>ads in response to user searches.<br /><br />The "<span style="font-weight: bold;">content network</span>" shows <span style="font-weight: bold;">AdWords</span> ads on sites that are not <span style="font-weight: bold;">search engines</span>. These content network sites are those that use <span style="font-weight: bold;">AdSense</span>, the other side of the <span style="font-weight: bold;">Google advertising model</span>. <span style="font-weight: bold;">AdSense </span>is used by publishers who wish to <span style="font-weight: bold;">bring traffic</span> to their websites. <span style="font-weight: bold;">Click through rates</span> on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.<br /><br /><span style="font-weight: bold;">Google </span>automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. <span style="font-weight: bold;">AdSense </span>publishers may select channels to help direct <span style="font-weight: bold;">Google's ad</span> placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across <span style="font-weight: bold;">Google's network</span>, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.<br /><br /><span style="font-weight: bold;">Google AdWords</span>' main competitors are Yahoo! Search Marketing and Microsoft adCenter.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-53710230622052560802007-09-13T12:08:00.000-07:002007-09-13T08:11:32.230-07:00AdWords~Site targeted advertisementsIn 2003 <span style="font-weight: bold;">Google </span>introduced <span style="font-weight: bold;">site-targeted advertising</span>. Using the <span style="font-weight: bold;">AdWords control panel</span>, advertisers can enter <span style="font-weight: bold;">keywords </span>of interest, and <span style="font-weight: bold;">Google </span>offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a <span style="font-weight: bold;">cost per mille</span> (<span style="font-weight: bold;">CPM</span>) basis for placement. However, <span style="font-weight: bold;">Google </span>does not provide advertisers with a list of sites where their ads have been placed, and there is evidence that many of the "<span style="font-weight: bold;">content network</span>" sites are merely ad pages set up on parked domains. Advertisers can provide a list of sites where they do not wish their ads to appear, but cannot obtain a list of sites where their ads could or do appear.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-42155736496316720522007-08-21T00:11:00.001-07:002007-08-21T00:11:50.408-07:0010 Steps To Top 10 Rankings In Google<div id="post_message_1998679"><b>10 Steps To Top 10 Rankings In Google</b><br /> by: Titus Hoskins<br /><br /><br />Most webmasters go totally "gaga" for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.<br /><br />More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.<br /><br />How To Proceed?<br /><br />First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find what they're looking for online. If you have a site on "dog training" then your goal is to get a top 10 ranking for the keywords "dog training".<br /><br />Now if no one searches for "dog training" it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.<br /><br />How Do You Know If A Keyword Is Good?<br /><br />To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad Callen's Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:<br /><br /><a href="http://www.digitalpoint.com/tools/suggestion/" target="_blank" rel="nofollow">http://www.digitalpoint.com/tools/suggestion/</a><br /><br />Now if you check "dog training", you will find it receives around 4,469 searches each day. That's a lot of traffic but you must realize that it may be too good, or rather too competitive for your purposes, especially if have a new site.<br /><br />Biggest Mistake When Choosing Keywords.<br /><br />The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.<br /><br />While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords.<br /><br />Long Tail Keyword Marketing<br /><br />Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. "Dog hunting training" which gets around 100 searches a day will be more targeted than the general term "dog training" and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.<br /><br />Always keep this "Long Tail" keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.<br /><br />1. Make A Master Keyword List<br /><br />Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely related to the theme of your site. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.<br /><br />2. Choose Related Keywords<br /><br />Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.<br /><br />3. Use Quality Content For Your Keywords<br /><br />Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.<br /><br />4. Keyword In Domain Name, Title and URLs<br /><br />Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.<br /><br />Example: <a href="http://www.yoursite.com/your_keyword.htm" target="_blank" rel="nofollow">www.yoursite.com/your_keyword.htm</a><br /><br />5. Do On Page Optimization<br /><br />Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don't over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.<br /><br />6. Use Traffic Modules<br /><br />One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software... place a keyword linked menu on each page to connect all your pages together.<br /><br />Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.<br /><br />7. Try Article Marketing<br /><br />Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.<br /><br />Another ranking tactic to use, if you're just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That's why it's useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site's rankings for those keywords. Simple but effective.<br /><br />8. Anchor Text And One Way Links<br /><br />Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to "the underlined clicked on words" in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.<br /><br />9. Tags, Blogging And Web 2.0<br /><br />Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.<br /><br />Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.<br /><br />10. PPC vs Organic Search<br /><br />Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you're getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.<br /><br />However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google's organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.<br /><br />This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster's reach. Just go for it. The rewards are well worth your efforts.<br /><br />Copyright (c) 2007 Titus Hoskins<br /><br /><div style="margin: 5px 20px 20px;"> <div class="smallfont" style="margin-bottom: 2px;">Quote:</div> <table border="0" cellpadding="6" cellspacing="0" width="100%"> <tbody><tr> <td class="alt2" style="border: 1px inset ;"> About The Author<br />Titus Hoskins is a full-time online marketer who contributes his high rankings in Google as the major source of his online income. For the latest web marketing tools try:<br /><a href="http://www.marketingtoolguide.com/" target="_blank" rel="nofollow">http://www.marketingtoolguide.com</a><br />For the latest Internet Marketing Strategies go here:<br /><a href="http://www.bizwaremagic.com/" target="_blank" rel="nofollow">http://www.bizwaremagic.com</a><br />Titus Hoskins. This article may be freely distributed if this resource box stays attached.<br /><br /> </td> </tr> </tbody></table> </div></div> <!-- / message --> <!-- sig --> <div> __________________</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-68298353420919487572007-07-19T10:36:00.001-07:002007-07-19T10:36:42.942-07:00AdWords~Pay-Per-Click advertisements (PPC)Advertisers specify the words that should trigger their ads and the maximum amount they are willing to <span style="font-weight: bold;">pay per click</span>. When a user searches <span style="font-weight: bold;">Google's search engine</span> on <span style="font-weight: bold;">www.google.com</span>, ads for relevant words are shown as "<span style="font-weight: bold;">sponsored link</span>" on the <span style="font-weight: bold;">right side of the screen</span>, and sometimes <span style="font-weight: bold;">above the main search results</span>.<br /><br />The ordering of the <span style="font-weight: bold;">paid listings</span> depends on other advertisers' bids (<span style="font-weight: bold;">pay for placement P4P</span>) and the "<span style="font-weight: bold;">quality score</span>" of all ads shown for a given search. The quality score is calculated by historical <span style="font-weight: bold;">click-through rates </span>and the relevance of an advertiser's <span style="font-weight: bold;">ad tex</span>t, <span style="font-weight: bold;">keyword</span>, and <span style="font-weight: bold;">landing page</span> to the search, as determined by <span style="font-weight: bold;">Google</span>. The quality score is also used by <span style="font-weight: bold;">Google </span>to set the minimum bids for an <span style="font-weight: bold;">advertiser's keywords</span>.<br /><br />The auction mechanism that determines the order of the ads has been called a "<span style="font-weight: bold;">generalized second price</span>" auction. It is a variation of the Vickrey auction.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-82493874943484167992007-07-18T20:22:00.001-07:002007-07-18T20:22:50.068-07:00AdWords~Legal context<span style="font-weight: bold;">AdWords </span>has generated lawsuits in the area of <span style="font-weight: bold;">trademark law</span> and<span style="font-weight: bold;"> click fraud</span>. In 2006, <span style="font-weight: bold;">Google </span>settled a <span style="font-weight: bold;">click fraud</span> lawsuit for US$90 million.<br /><br /><span style="font-weight: bold;">Overture Services, Inc</span>. sued <span style="font-weight: bold;">Google </span>for patent infringement in April 2002 in relation to the <span style="font-weight: bold;">AdWords </span>service. Following <span style="font-weight: bold;">Yahoo!</span>'s acquisition of <span style="font-weight: bold;">Overture</span>, the suit was settled in 2004 with <span style="font-weight: bold;">Google </span>agreeing to issue 2.7 million shares of common stock to <span style="font-weight: bold;">Yahoo!</span> in exchange for a perpetual license under the patent.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-40993695848551888962007-07-17T23:06:00.001-07:002007-07-17T23:06:24.578-07:00AdWords~TechnologyThe <span style="font-weight: bold;">AdWords </span>system was initially implemented on top of the <span style="font-weight: bold;">MySQL database engine</span>. After the system had been launched, management decided to use a commercial database (<span style="font-weight: bold;">Oracle</span>) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to <span style="font-weight: bold;">MySQL</span>.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-76986736686670208312007-07-17T10:15:00.000-07:002007-07-17T10:19:02.130-07:00AdWords~HistoryThe <span style="font-weight: bold;">AdWords </span>product was launched in 2000. At first advertisers would pay a monthly amount, and <span style="font-weight: bold;">Google </span>would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, <span style="font-weight: bold;">Google </span>soon introduced the <span style="font-weight: bold;">AdWords </span>self-service portal. As of 2005, <span style="font-weight: bold;">Google </span>provides a campaign management service called <span style="font-weight: bold;">Jumpstart </span>to assist advertisers in setting up their campaigns.<br /><br />In 2005, <span style="font-weight: bold;">Google </span>launched a program to certify individuals and companies who have completed <span style="font-weight: bold;">AdWords </span>training and passed an exam. Due to the complexity of <span style="font-weight: bold;">AdWords </span>and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-26556679068855163612007-07-14T08:08:00.001-07:002007-07-14T08:21:16.997-07:00What is AdWords ?<span style="font-weight: bold;">AdWords</span> is <span style="font-weight: bold;">Google</span>'s branded P4P service. It provides relevant text-based ads on <span style="font-weight: bold;">Google</span>'s site, and on external sites willing to host <span style="font-weight: bold;">Google ads</span>. On the <span style="font-weight: bold;">Google site</span>, they are pure text, and thus difficult to block. However, on external sites, they are hosted within an <span style="font-weight: bold;">IFRAME tag</span>, making them easy to remove with advertisement blockers like the <span style="font-weight: bold;">Mozilla </span>extension <span style="font-weight: bold;">AdBlock</span>. Companies wishing to promote their products can enroll in this program to their adds on <span style="font-weight: bold;">Google </span>or on websites which use <span style="font-weight: bold;">AdSense</span>, the other side of the <span style="font-weight: bold;">Google </span>advertising model.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-82843305004035058582007-07-11T00:21:00.000-07:002007-07-11T00:22:04.812-07:00AdSense~CriticismDue to concerns about <span style="font-weight: bold;">click fraud</span>, <span style="font-weight: bold;">Google AdSense</span> has been criticized by some <span style="font-weight: bold;">Search engine optimization</span> firms as a large source of what <span style="font-weight: bold;">Google </span>calls "<span style="font-weight: bold;">invalid clicks</span>" in which one company clicks on a rival's <span style="font-weight: bold;">search engine</span> ads to drive up its costs. Some publishers have been blocked by <span style="font-weight: bold;">Google</span>, complaining that little justification or transparency was provided.<br /><br />To help prevent <span style="font-weight: bold;">click fraud</span>, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the <span style="font-weight: bold;">AdSense advertisements</span>. Publishers can use that data to determine if they've been a victim of <span style="font-weight: bold;">click fraud</span> or not. There are a number of such commercial scripts available for purchase. An open source alternative is <span style="font-weight: bold;">AdLogger</span>.<br /><br /><span style="font-weight: bold;">Google </span>has also come under fire for allowing <span style="font-weight: bold;">AdWords </span>advertisers to abuse trademarks. In 2004, <span style="font-weight: bold;">Google </span>started allowing advertisers to bid on any search terms, including the trademarks of their competitors.<br /><br />The <span style="font-weight: bold;">payment terms for AdSense</span> customers have also been criticized. <span style="font-weight: bold;">Google </span>withholds payment until an account reaches <span style="font-weight: bold;">US$100</span> , but many small content providers require a long time - years in many cases - to build up this much <span style="font-weight: bold;">AdSense revenue</span>. These pending payments are recorded on <span style="font-weight: bold;">Google's balance sheet</span> as "<span style="font-weight: bold;">accrued revenue share</span>". At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US $370 million - cash that <span style="font-weight: bold;">Google </span>is able to invest but which effectively belongs to its customers.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3717788821771969832.post-31138906191573971282007-07-09T19:37:00.000-07:002007-07-09T19:38:14.833-07:00AdSense ~AbuseSome webmasters create sites tailored to lure searchers from <span style="font-weight: bold;">Google </span>and other engines onto their <span style="font-weight: bold;">AdSense </span>site to <span style="font-weight: bold;">make money from clicks</span>. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on <span style="font-weight: bold;">RSS feeds</span> for content). Possibly the most popular form of such "<span style="font-weight: bold;">AdSense farms</span>" are <span style="font-weight: bold;">splogs </span>("<span style="font-weight: bold;">spam blogs</span>"), which are centered around known <span style="font-weight: bold;">high-paying keywords</span>. Many of these sites use content from other web sites, such as <span style="font-weight: bold;">Wikipedia</span>, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to <span style="font-weight: bold;">Google</span>.<br /><br />There have also been reports of Trojans engineered to produce fake <span style="font-weight: bold;">Google ads</span> that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads.Unknownnoreply@blogger.com0