These days, it comes as no surprise that almost every online company has tried to do keyword marketing or pay-per-click "campaign either through Google AdWords or Yahoo Search Marketing. The statistics are alarming, like many small business owners no longer have their pay-per-click "or cut way back because they are not in a position to have enough revenue to cover the ever-rising cost per keyword.
A look at Google's share price, it is obvious that keyword marketing can and will pay a large number of companies. The problem is, most do not have the skills or know-how to convert marketing keyword in a sentence that allows them to continue with the service and much less on expansion. So that at the end they throw a lot of money to # 1 for a week or a month for an extremely competitive keyword only to end up spending a ton of money and without many customers to show for them.
Every day you go to new customers and prospects who are looking for professional help to do a keyword campaign, all from the same 4 errors. If you avoid these 4 simple error, you are on your way to mastery of Google AdWords and AdSense.
First - Stop Bidding on the wrong keywords
Most people I speak to end bid for keywords that are not relevant to their website. Like a surfer, there's nothing more to do than to start hunting, click on a link and do not find what you're looking for. If you have an online store selling that only "oak furniture, not waste your time and money surfers tender on pine furniture and mahogany furniture, just because they are similar and the Google keyword assistant Recommends to you. Concentrate on what you have and creative. Try to buy "oak chair" and "oak table" and other relevant keywords that describe what you sell.
Secondly - Do not be the number one keyword listing
So many keyword campaigns I have handed the site owners paying the nose to # 1 for a high quality keyword. I'm not sure if it's just in our nature to be at the head or what, but the pay-per-click "They should ideally be around 3 Place. I think the top spot on the "kill zone" because all lookee-loo will absolutely kill your conversion rate. So instead of paying $ 1.25 or $ 4.00 at the top, just throttle back and pay about half of what the top spot person pays all look at their site, but nothing to sell. If you back, but still remain on the 1st Page that you reduce your per-click "costs, which you more room for manoeuvre. With the money you save, use it to bid on other keyword phrases to adjust the volume loss.
Thirdly - Add the keyword tracking code
Google AdWords and Yahoo Search Marketing, a code snippets that you need to access your site. Why? He will tell you exactly what you are spending on each keyword and if you are a sale of this key word. It is flat, an absolute must if you want to be spending any money on paid search.
Let me give you an example: You spend $ 1000 in July in 64 different keywords on Google at an average price of 0.25 U.S. dollars per keyword networks that 4,000 unique visitors. You also get 125 sales and make $ 1,250 profit. Everything you really know is that you more than you for marketing.
If the tracking code, would you also a correlation of turnover by keyword. So you can discover which keywords are profitable and which are not convert. With this additional knowledge, you can spend more money on converting keywords and increase margin by avoiding dead keywords.
Fourth - using Google AdSense to sell your visitor numbers
Since you probably will not be converting every potential customer that clicks on your Google Adword banners, you can offset your costs by selling them. Google Adsense provides relevant Adword banners, on your site based on the prevailing keywords per page.
When a visitor to your site, they do not want to buy what you have, they may see a relevant AdSense banner and click on it. Google Adsense pays you for each click-through from your site. Here is an example of how AdSense reduce your costs for advertising: You get 1534 visitors to your site in a month. Of the 1534 visitors, you will receive a 2.28% click rate (35 clicks) on your AdSense. Google then certainly a eCPM (per 1000 impressions) rate, which in this case is $ 10.48. They would receive $ 16.08 in Google AdSense revenue.
Google Adsense really begin to pay dividends when organic search engine traffic. It also works really well for subscription-based sites or similar sites, return customers.
There are many ways that you can benefit from both Google Adwords and Google Adsense. For most web site owners, it just takes an initial setup to understand how it all flows. If you are struggling to setup or manage your Google Adwords or Adsense campaign find a reputable
Traffic Optimization company to do this for you. The rates for these services are surprisingly affordable and will save you a lot of time, money, and frustration.
